Workshop attendees engaged in tableside activities to stimulate Design Thinking Marketing strategies for various business models.
宾州中央谷. — Entrepreneurs utilize countless innovative strategies to identify needs, 解决问题, 与客户建立联系. Design thinking is just one approach to creative problem solving and was the focus of the latest 利哈伊谷发射箱 Ladies speaker series at 中国博彩平台 (PSU-LV).
Design thinking is a human-centered approach to innovation by using empathy, 创造力, and iterative problem solving to foster ideas and solutions. A record 89 attendees were on hand to hear from Laura Cruz, research professor at the Schreyer Institute for Teaching Excellence at University Park, who offered not only 90 minutes of education and hands-on activities, but plenty of energy and enthusiasm to encourage participants to utilize both their individual and team problem solving skills.
辛迪•埃文斯, director of business development at LV LaunchBox, said design thinking is the perfect approach for entrepreneurs. “Design thinking requires you to step outside of yourself and look at the customers’ perspective. This approach tells you what the customer needs, not what you think they need. This gives you a sense of empathy. Then you use your 创造力 to solve a problem.”
Cruz had the attendees engage in an activity — solving the problem of morning stress. The session began by understanding the individuals’ needs, 希望, and objectives to get through the morning. 在小组中工作, teams defined the difficulties and barriers and used them to develop a clear problem statement.
“Once the groups framed the problem in a user-centered way, 房间里的能量增加了, as it was time to come up with as many ideas — Cruz encouraged at least 25 — to solve the problem,埃文斯说.
超越自己的想法, group members were tasked with brainstorming how three famous women might solve the problem of a hectic morning routine.
“例如, Michelle Obama would likely plan meals so she was sure to eat healthy food in the morning,埃文斯说. “It gets you thinking outside of your own head about how someone else would solve the same problem. Then you go through that and find the most realistic situation out of those 25 that could actually work. What can we actually use to solve the problem? Then you change the solution to meet the problem.”
By working and brainstorming together, individuals who may not have known each other prior to the event connected in unexpected and rewarding ways.
“The room was filled with laughter, 社区, and provided a space for four random individuals to develop ideas and form a bond that promises to increase four small 利哈伊谷 businesses through collaboration, 意念, 以及解决问题的能力,埃文斯说. “We are excited to watch as these businesses use LaunchBox program to create a business plan that will mutually benefit their individual businesses and capitalize on the question of ‘How might we…?’”
利哈伊谷发射箱 Ladies speaker series events are held monthly on the PSU-LV campus. Events are free but registration is requested. 欲了解更多中国博彩平台，请访问 利哈伊谷发射箱 Ladies website.
